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The Guardian do monthly promotions of their paper by giving away little gifts to the readers. These are very quick turnaround briefs, usually 10 seconds TV, radio or/and some press ads.

September 2007 The campaign above and below, was for a set of famous interviews that came in limited edition booklets together with the weekend paper.

 



 

February 2007 The radio ad below, was a promotion for an origami supplement that came with the paper. The brief was to use radio which was quite ironic since origami is a very visual thing.

 

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January 2007 Another promotion was for a craft guide with tips, tricks on how to make crafty things using what you have at home.



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