|
|
|
|
|
|
|
|
June 2007 A series of mini documentaries about people obsessed with their different Hondas, sharing the brand’s passion for racing. The project included idents for ITV’s Formula 1 season with the longer edits viewable on the channels interactive TV and on hondamentalism.com First we went to Yeovil to meet the lawnmower racers (above), it was amazing how they could make those scruffy old machines go so fast! Next stop was in Somerset where Simon Saunders (below) the founder of Atom showed us his racing beast (we actually got a ride in it too, 0-60mph in 2.7 sec, wow!) |
|
|
|
We also met Shelly Jory the powerboat racer slash bridal shop owner who together with her female navigator competes against all the men in her racing class. |
|
|
|
And last but not least we also stopped at the Honda Swindon factory where we got to meet a bunch of young engineers who in their spare time are building and racing their own Honda Civi. |
|
|
|