Briefed in October 2009 on how to shift peoples perceptions of Nokia smartphones and compete with the ever so popular iPhone. We worked for 6 months as part of a bigger team at W+K on the campaign idea “It’s not the technology. It’s what you do with it.” we concepted and developed several parts of the campaign. However, we left W+K when a lot of the work was still in production.

Trivia: the TV ad actually features Fab, (twice) the back of his head in the scene with the headphones and the super fast magic hand spinning the phone around.

Also the ad is a hit an YouTube with over 5 millions vues in a couple of months (and counting...)

Other parts of the global Mobile Computing campaign we had a "hand" in making... But had to leave or handover before we left W+K.

Using animated hands to build on the legacy of the Nokia hand shake in these 15 sec demo ads that uses different styles of animation to showcase the different features of the phones.

 

PR in Campaign