Fab & Ida / work / Nokia / Music Almighty

December 2007 (to December 2008) A 360º campaign that has been one of the most globally adapted Nokia campaigns to date. It was a celebration of the diversity of music genres and highlighting that Nokia phones come with a 3.5mm jack allowing you to plug in any choice of headphones. The campaign won a One Show Interactive Gold in 2009 for best integrated campaign.
We made two TV ads based on the idea of DJ battles between different music styles. A third ad was planned and even story boarded featuring monkeys and a Bollywood mash-up of Guns and Rose's ‘Welcome to the Jungle’. However that ad got killed because of budget reasons. Bugger!

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	December 2007 (to December 2008) A 360º campaign that has been one of the most globally adapted Nokia campaigns to date. It was a celebration of the diversity of music genres and highlighting that Nokia phones come with a 3.5mm jack allowing you to plug in any choice of headphones. The campaign won a One Show Interactive Gold in 2009 for best integrated campaign. We made two TV ads based on the idea of DJ battles between different music styles. A third ad was planned and even story boarded featuring monkeys and a Bollywood mash-up of Guns and Rose's ‘Welcome to the Jungle’. However that ad got killed because of budget reasons. Bugger!




	The posters were actually the first part of the campaign that we made, a UK only campaign of two posters. However, we ended up making 19 posters and TV ads, radio ads, banners and two websites thanks to the campaigns success.





	Agencies across the world adapted (and in some cases bastardized) the campaign and turned it into events and local activation ideas.