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October 2008 An online drama series about Anna, Luca and Jade, a 24/7 live feed of their phone content available for the world to view during 10 weeks (Oct-Dec 08). The audience was invited to interact with the characters and influence their stories and participate in the content. A poster and TV campaign spread the message of ‘my phone knows everything about me’. A 60 sec TV ad launched the campaign (that was already running online)... |
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...and we also made a radio ad for the campaign. |
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The campaign included weekly catch-ups that ran every Sunday eve on MTV to summarize each character's story for people who might not have been keeping up with all the activity on Facebook and the website. |
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Below are some of the many posters we created as part of the seeding phase of the campaign. |
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Below are some of all the press and pr that this campaign recieved...
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