June 2009 The aim of this campaign was to create some noise around the reopening of the Honda factory in Swindon after it had been shut for four months. We used the old term ’Honda Effect’ referring to their historic ability to react quickly and be volatile in sudden economic shifts. Making tough but right decisions that end up having a long-term positive effect beyond their own business. We wanted to celebrate that.

The ads ran in national press and aired on radio. We received the prestigious Anna’s Winner of Winners Award 2009 for the print campaign and a cheque of £25.000.